What was the IndeGo Car Company?
The origin of IndeGo was a concept developed for the ‘next generation car company’ whilst still at Kearney in 2004. After leaving Kearney, I then led a small team who tried to make this a reality through a private equity backed deal to acquire the smart brand from Daimler. Unfortunately they chose to retain the business at that time, but many of the core ideas in the IndeGo concept have since emerged. An idea that was perhaps ahead of its time, but recognised by top industry executives even then as a better way to do business, though challenging for an existing player with legacy commitments and investments. The selection of original slides below still reads well today…